Basic Marketing Research (4th Edition) - medicalbooks.filipinodoctors.org

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Basic Marketing Research (4th Edition)

Brand: Pearson
ISBN 0132544482
EAN: 9780132544481
Category: Hardcover (Research)
List Price: $306.65
Price: $77.93  (Customer Reviews)
You Save: $228.72 (75%)
Dimension: 11.00 x 8.70 x 1.20 inches
Shipping Wt: 3.24 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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