|
Product Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.[Read more]
Customers Who Bought This Item Also Bought
- Fundamentals of Selling: Customers for Life through Service
- Consumer Behavior
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Selling Today: Partnering to Create Value (14th Edition)
- Consumer Behavior: Building Marketing Strategy
- Smith and Roberson's Business Law
- International Marketing (Irwin Marketing)
- Fundamentals of Financial Management, Concise Edition
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- Business Ethics
*If this is not the "Basic Marketing Research (4th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 5, 2024 05:48 +08.