Basic Marketing Research (4th Edition) - medicalbooks.filipinodoctors.org

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Basic Marketing Research (4th Edition)

Brand: Pearson
ISBN 0132544482
EAN: 9780132544481
Category: Hardcover (Research)
List Price: $319.99
Price: $233.02  (Customer Reviews)
You Save: $86.97 (27%)
Dimension: 11.00 x 8.70 x 1.20 inches
Shipping Wt: 3.35 pounds. FREE Shipping (Details)
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Product Description

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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