Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Ana - medicalbooks.filipinodoctors.org

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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Ana

Brand: Pearson
Manufacturer: Pearson FT Press
ISBN 0133552527
EAN: 9780133552522
Category: Hardcover (Research)
Price: $78.74  (Customer Reviews)
Dimension: 0.93 x 9.57 x 7.25 inches
Shipping Wt: 1.50 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.

 

For each marketing problem, the authors help you: 

  • Identify the right data and analytics techniques
  • Conduct the analysis and obtain insights from it
  • Outline what-if scenarios and define optimal solutions
  • Connect your insights to strategic decision-making

Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: 

  • The real value of marketing analytics
  • How to integrate quantitative analysis with managerial sensibility
  • How to apply linear regression, logistic regression, cluster analysis, and Anova models
  • The crucial role of careful experimental design

For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics


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