|
|
Product Description
For undergraduate and graduate courses in consumer behavior.
Strategic applications for understanding consumer behavior
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
Customers Who Bought This Item Also Bought
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- Marketing Research (8th Edition)
- Advertising and Integrated Brand Promotion
- International Marketing (Irwin Marketing)
- MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Marketing Management
- Advertising Media Planning
- Essentials of Business Analytics
- Social Media Marketing
- Essentials of Marketing Research
*If this is not the "Consumer Behavior (12th Edition) (What's New in Marketing)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 20, 2024 10:52 +08.
