Product Description
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
Customers Who Bought This Item Also Bought
- Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
- Say It With Charts: The Executive's Guide to Visual Communication
- Financial Intelligence, Revised Edition: A Manager's Guide to Knowing What the Numbers Really Mean
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- DataStory: Explain Data and Inspire Action Through Story
- Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
- Business Ethics
- Consumer Behavior: Buying, Having, and Being (11th Edition)
- SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
*If this is not the "
Marketing Research" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Nov 6, 2024 09:03 +08.