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Marketing Research

Brand: John Wiley & Sons Inc
Manufacturer: Wiley
ISBN 1118156633
EAN: 9781118156636
Category: Hardcover (Research)
List Price: $268.95
Price: $92.68  (Customer Reviews)
You Save: $176.27 (66%)
Dimension: 10.00 x 8.20 x 1.20 inches
Shipping Wt: 3.25 pounds. FREE Shipping (Details)
Availability: Usually ships within 6 to 7 days
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Product Description

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.

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