|
|
Product Description
#1 Globe and Mail Bestseller2016 Small Business Book Awards — Nominated, Marketing category
Sticky Brands exist in almost every industry.
Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.
But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.
Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Customers Who Bought This Item Also Bought
- Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name
- Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
- Brand Thinking and Other Noble Pursuits
- The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
- The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand
- What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Designing Brand Identity: An Essential Guide for the Whole Branding Team
- The 22 Immutable Laws of Branding
- Archetypes in Branding: A Toolkit for Creatives and Strategists
*If this is not the "Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 25, 2024 01:05 +08.
