The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co - medicalbooks.filipinodoctors.org

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co
Brand: Wiley
ISBN 0470051248
EAN: 8582124444448
Category: Paperback (Advertising)
List Price: $28.00
Price: $15.49  (Customer Reviews)
You Save: $12.51 (45%)
Dimension: 9.20 x 7.40 x 0.80 inches
Shipping Wt: 2.31 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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