The Idea Writers: Copywriting in a New Media and Marketing Era - medicalbooks.filipinodoctors.org

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The Idea Writers: Copywriting in a New Media and Marketing Era

Brand: MACMILLAN
Manufacturer: Palgrave Macmillan
ISBN 0230613888
EAN: 9780230613881
Category: Paperback (Advertising)
List Price: $44.99
Price: $18.25  (Customer Reviews)
You Save: $26.74 (59%)
Dimension: 0.59 x 9.22 x 6.08 inches
Shipping Wt: 0.82 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

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