Ongoing Crisis Communication: Planning, Managing, and Responding (NULL) - medicalbooks.filipinodoctors.org

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Ongoing Crisis Communication: Planning, Managing, and Responding (NULL)

Brand: Sage Publications
Manufacturer: SAGE Publications, Inc
ISBN 1452261369
EAN: 9781452261362
Category: #1684813 in Paperback (Public Relations)
List Price: $86.00
Price: $14.34  (Customer Reviews)
You Save: $71.66 (83%)
Dimension: 9.13 x 7.38 x 0.58 inches
Shipping Wt: 0.95 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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