|
|
Product Description
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --involving all types and sizes of organizations.Features actual, real-life cases on each aspect of public relations --employee relations, media relations, community relations, issues, crises, investor relations, consumer relations and ethics. Some cases end favorable for the organization involved, some end in failure, and others are unresolved. Provides comprehensive introductions to each series of cases. Stresses the importance and necessity of combining all public relations actions with both personal and professional ethics in behavior -- as outlined by the Declaration of Principles of PRSA's Code of Ethics.
For any practicing public relations professional.
Customers Who Bought This Item Also Bought
- Crisis Management: Planning for the Inevitable
- Media Analysis Techniques
- On Deadline: Managing Media Relations, Fifth Edition
- You'd Better Have a Hose If You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications
- Communicating in Groups and Teams: Sharing Leadership
- Crisis Management: Planning for the Inevitable
- Public Relations Writing: Form & Style (Wadsworth Series in Mass Communication and Journalism)
- Applied Mass Communication Theory: A Guide for Media Practitioners
- Fundamentals of Organizational Communication 7th (seventh) edition Text Only
- Organizational Communication: Foundations, Challenges, and Misunderstandings (3rd Edition)
*If this is not the "Public Relations Practices: Managerial Case Studies and Problems (7th Edition)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 22, 2024 18:53 +08.
