|
Product Description
This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions.
Customers Who Bought This Item Also Bought
- Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
- Legal and Ethical Considerations for Public Relations
- Media Law and Ethics (Routledge Communication Series)
- Legal and Ethical Considerations for Public Relations, Third Edition
- Finance for Nonfinancial Managers, Second Edition (Briefcase Books Series)
- Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
- Organizational Communication: Approaches and Processes
- On Deadline: Managing Media Relations, Fifth Edition
- Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
- Mass Media Research: An Introduction
*If this is not the "Public Relations Ethics" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 4, 2024 18:27 +08.