My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

Name: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Brand: McGraw-Hill Education
SKU: 0844231010
Price: 11.4 USD
Availability: InStock

Brand: McGraw-Hill Education

Manufacturer: McGraw Hill

ISBN 0844231010

EAN: 9780340921586

Category: #576719 in Paperback (Advertising)

List Price: $16.00

Price: $11.46 (Customer Reviews)

You Save: $4.54 (28%)

Dimension: 8.90 x 6.00 x 1.10 inches

Shipping Wt: 2.31 pounds. FREE Shipping (Details)

Availability: In Stock

Product Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. [Read more]

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Used Book in Good Condition

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