Advertising and Public Relations Research

Product Description

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Customers Who Bought This Item Also Bought

*If this is not the "Advertising and Public Relations Research" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 22, 2024 19:20 +08.