Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare - medicalbooks.filipinodoctors.org

Show more pictures

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

Brand: Kogan Page
ISBN 074947436X
EAN: 9780749474362
Category: Paperback (Retailing)
Price: $41.99  (Customer Reviews)
Dimension: 9.25 x 6.22 x 0.59 inches
Shipping Wt: 0.83 pounds. FREE Shipping (Details)
Availability: In Stock.
Buy From Amazon

Product Description

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative.  In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classic New Strategic Brand Management and co-author of bestseller The Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth.  He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur?
 
Essays also address: 
--The challenges of sustaining luxury
--The importance of remaining rare
--The artification of luxury
--Why luxury should not delocalize
--Adapting the luxury organization to the web
--An exploration into consumers’ psychology of luxury prices
--The distinct business models of luxury brands

Buy From Amazon

Customers Who Bought This Item Also Bought




*If this is not the "Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 20, 2024 20:30 +08.