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Jean-Noël Kapferer
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare 1st Edition

by Jean-Noël Kapferer (Author)
4.6 out of 5 stars 83 ratings
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This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?

Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.

As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.

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  1. ISBN-10
    074947436X
  2. ISBN-13
    978-0749474362
  3. Edition
    1st
  4. Publisher
    Kogan Page
  5. Publication date
    March 31, 2015
  6. Language
    English
  7. Dimensions
    5.12 x 0.71 x 7.8 inches
  8. Print length
    240 pages
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Editorial Reviews

Review

"Kapferer strikes a powerful balance between marketing theory and the real world making it an accessible read....Kapferer is the authority on luxury branding. His work spans decades and he's partnered with an enviable number of researchers and authors." ― John King, Head of Marketing at Asons Solicitors, for the Legal Support Network

"getAbstract recommends his insights to students of economic trends as well as luxury brand investors, managers, marketers and sellers." ― getAbstract, Inc.

About the Author

Jean-Noel Kapferer is an internationally recognized thought leader on brands and brand management. An Emeritus professor at HEC Paris, he holds a PhD from Northwestern University (USA) and is an active consultant to many European, Asian and American corporations. He is the author of 12 books, including The New Strategic Brand Management, The Luxury Strategy and Kapferer on Luxury, all published by Kogan Page.

Product details

  • Publisher ‏ : ‎ Kogan Page; 1st edition (March 31, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 074947436X
  • ISBN-13 ‏ : ‎ 978-0749474362
  • Item Weight ‏ : ‎ 12.5 ounces
  • Dimensions ‏ : ‎ 5.12 x 0.71 x 7.8 inches
  • Customer Reviews:
    4.6 out of 5 stars 83 ratings

About the author

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Jean-Noël Kapferer

Jean-Noël Kapferer

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Customer reviews

4.6 out of 5 stars
83 global ratings

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Customers say

Customers find the book provides good information about luxury brands and managing them. One customer notes it serves as an excellent companion to The Luxury Strategy.

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3 customers mention "Brand value"3 positive0 negative

Customers appreciate the book's focus on luxury brands and managing them, with one customer noting it serves as an excellent companion to The Luxury Strategy.

"...on the constantly evolving luxury landscape, the book is ideal for any luxury professionals serious about the industry and the opportunities it..." Read more

"Wonderful insight into the intricacies of managing luxury brands...." Read more

"This is a very nice read on luxury brands and how they sustain their place through unique and strong branding." Read more

3 customers mention "Information quality"3 positive0 negative

Customers find the information in the book to be good and wonderful.

"...Full of insights are relevant information on the constantly evolving luxury landscape, the book is ideal for any luxury professionals serious about..." Read more

"Wonderful insight into the intricacies of managing luxury brands...." Read more

"Good information on Luxury..." Read more

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Top reviews from the United States

  • Rhys James
    5.0 out of 5 stars .
    Reviewed in the United States on August 24, 2017
    Verified Purchase
    An excellent companion to The Luxury Strategy, I highly recommend this book by Kapferer.Full of insights are relevant information on the constantly evolving luxury landscape, the book is ideal for any luxury professionals serious about the industry and the opportunities it presents.
    2 people found this helpful
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  • Chingwen Ho
    5.0 out of 5 stars Kapferer is my favorite author in "luxury marketing"
    Reviewed in the United States on April 5, 2024
    Verified Purchase
    I'm running my own luxury brand...I learnt so much from his books..
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  • Amazon Customer
    5.0 out of 5 stars Wonderful insight into the intricacies of managing luxury brands
    Reviewed in the United States on January 30, 2017
    Verified Purchase
    Wonderful insight into the intricacies of managing luxury brands. As a high-school student completing an independent study in the behavioral economics behind the luxury industry, this book perfectly suited my needs.
    2 people found this helpful
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  • Bobby Tables
    4.0 out of 5 stars Thoughtful
    Reviewed in the United States on March 22, 2015
    Luxury brands are often in a difficult position. They can sell desirable products at a high price with a deliberately constrained level of supply. It can be tempting to add more inventory to squeeze out even more revenue and profit, yet where do you draw the line. Is it worth risking your luxury brand and position by sliding towards commoditisation?

    The author takes a specialised, focussed look at this thorny issue, hopefully guiding the reader towards the ideal balance. Even to the outsider, this can be a fascinating subject to consider, although the book’s price might mean it is less of an impulse buy to the information-curious. If you have a practical business need for this kind of information and thoughts you won’t even think about the price.

    Written as a series of essays, the author considers many different issues such as brand sustainability, transforming product positioning, logos, pricing and marketing exclusivity.

    You don’t need to work within a luxury brand sector-company to get a lot of benefit out of the book. You just need to leave yourself enough time to think about the points raised by the author and really maximise the benefits of his counsel. A lot of the author’s thinking can be applied universally if you try hard enough.
    5 people found this helpful
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  • Christopher P. Ramey
    5.0 out of 5 stars Mr. Kapferer is the global thought-leader in the luxury space.
    Reviewed in the United States on October 24, 2023
    Verified Purchase
    If you're in the luxury space then you should read everything that Kapferer writes. This book is no different.
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  • Sable
    5.0 out of 5 stars Good information on Luxury
    Reviewed in the United States on June 9, 2016
    Verified Purchase
    This is a very nice read on luxury brands and how they sustain their place through unique and strong branding.
    One person found this helpful
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  • Amazon Customer
    5.0 out of 5 stars Buy the other book by this author called the luxury strategy
    Reviewed in the United States on February 26, 2019
    Verified Purchase
    Buy the red book and read it first. I believe it’s called “the luxury strategy” by the same author
    4 people found this helpful
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  • DARREN LO
    1.0 out of 5 stars Folded pages
    Reviewed in the United States on July 2, 2018
    Verified Purchase
    My book came with folded pages on the back. NOT HAPPY
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    DARREN LO
    1.0 out of 5 stars
    Folded pages

    Reviewed in the United States on July 2, 2018
    My book came with folded pages on the back. NOT HAPPY
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  • kh
    5.0 out of 5 stars Fascinating read
    Reviewed in Germany on June 8, 2019
    Verified Purchase
    This book is a fascinating read and offers new and current insights from the top expert and author of "The Luxury Strategy". Definitely recommend reading!
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  • Culture Enthusiast
    5.0 out of 5 stars Uno dei pochi autori che se ne intende veramente di luxury
    Reviewed in Italy on October 6, 2016
    Verified Purchase
    Ho acquistato in passato il libro The Luxury Strategy di Kapferer (The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands) e sono rimasta molto positivamente colpita dalla conoscenza approfondita sul tema e dall'esperienza di questo autore nel campo del luxury. Non a caso ha lavorato come senior executive in questo settore. Ho acquistato anche questo libro che e' una continuazione di quello precedente ed approfondisce alcuni temi che sono diventati molto pressanti negli ultimi due anni, soprattutto a seguito dell'esplosione (ed implosione) degli acquisti in Cina e nei mercati asiatici ed al cambiamento dell'assetto della distribuzione della ricchezza a livello globale.

    Il quesito che questo libro affronta e' come un marchio luxury possa sostenere la crescita senza perdere il suo valore e la qualità' del "vendere un sogno". Il tema e' affrontato da diversi angoli: dall'utilizzo di internet, all'utilizzo dei loghi, al tema della sostenibilita'. Se siete interessati alla strategia del settore luxury i libri di Kapferer sono di gran lunga i migliori sul mercato.

    L'unico problema - non legato alla qualita' dei contenuti - e' che la versione Kindle del libro continua a bloccarsi e non si riesce a girare pagina. Veramente scocciante. Meglio evitare la versione kindle ed andare per la versione cartacea.
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  • Annabelle
    4.0 out of 5 stars Pour les pros
    Reviewed in France on October 30, 2015
    Verified Purchase
    Bon résumé de la vision et des perspectives du luxe actuelles. Kapferer donne ces points de repère indispensables pour qui veut appréhender le secteur du luxe sous toutes ses facettes. Un bon exercice d'anglais, car le livre n'existe malheureusement pas en français. Mais le luxe étant très international, c'est aussi bien d'en maîtriser le vocabulaire dans la langue qui lui sert de pivot.
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  • Judith Hepner
    5.0 out of 5 stars Excellent Resource
    Reviewed in Canada on August 31, 2020
    Verified Purchase
    Excellent Resource
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  • Shikha
    1.0 out of 5 stars Bad experience.
    Reviewed in India on October 4, 2020
    Verified Purchase
    Looks like old book... Cover badly kept. This is the second time ordered same book that too at higher price after recieving wrong book previously. Bad overall experience.
    Report