|
Product Description
The complete guide to a successful Twitter marketing campaign
Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.
Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.
- Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
- This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
- The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
- Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
- The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management
Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Customers Who Bought This Item Also Bought
- Social Media Marketing: An Hour a Day, 2nd Edition
- YouTube and Video Marketing: An Hour a Day, 2nd Edition
- Facebook Marketing: An Hour a Day 2E
- LinkedIn Marketing: An Hour a Day
- Mobile Marketing: An Hour a Day
- Internet Marketing: An Hour a Day
- The Social Media Bible: Tactics, Tools, and Strategies for Business Success
- Pinterest Marketing: An Hour a Day
*If this is not the "Twitter Marketing: An Hour a Day" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 7, 2024 23:58 +08.