Social Media and Mobile Marketing Strategy - medicalbooks.filipinodoctors.org

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Social Media and Mobile Marketing Strategy

Brand: OXFORD UNIVERSITY PRESS
ISBN 0190215070
EAN: 9780190215071
Category: #1325234 in Paperback (Retailing)
List Price: $137.99
Price: $104.72  (Customer Reviews)
You Save: $33.27 (24%)
Dimension: 0.80 x 9.10 x 7.40 inches
Shipping Wt: 1.70 pounds. FREE Shipping (Details)
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Product Description

Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.

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