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Franchising

Brand: Cengage Learning
Manufacturer: Custom Publishing
ISBN 0759367051
EAN: 9780759367050
Category: #3231384 in Paperback (Entrepreneurship)
List Price: $260.95
Price: $24.23  (Customer Reviews)
You Save: $236.72 (91%)
Dimension: 10.75 x 8.50 x 1.50 inches
Shipping Wt: 3.30 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This book is written for students of franchising as well as franchisors, franchisees or prospective franchisees. A three part perspective is developed throughout the book concerning the franchisor-franchisee relationship: first, a franchisor and franchisee are independent business people who must manage their separate business affairs; second, the franchisor and franchisee are dependent upon each other in order to be successful in business; and third, the franchisor-franchisee relationship brings with it an interdependent contractual obligation that is legally binding upon both parties.

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  • Used Book in Good Condition

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