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Social Media and Mobile Marketing Strategy 1st Edition

by Randi Priluck (Author)
4.2 4.2 out of 5 stars 15 ratings
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Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.
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  1. ISBN-10
    0190215070
  2. ISBN-13
    978-0190215071
  3. Edition
    1st
  4. Publisher
    Oxford University Press
  5. Publication date
    August 5, 2016
  6. Language
    English
  7. Dimensions
    9.1 x 7.4 x 0.8 inches
  8. Print length
    496 pages
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Editorial Reviews

Review

"Social Media and Mobile Marketing Strategy touches on everything needed to gain a basic understanding of how social media and mobile marketing work in today's world. The book does an admirable job of connecting social media and mobile marketing tools to fundamental marketing concepts."--David Smith, Bemidji State University

"This book would have saved me a great deal of sweat and tears when I first entered the social media marketing field as a practitioner."--Terry Damron, Austin Peay State University

Book Description

Marketing basics meet today's innovative technologies

Product details

  • Publisher ‏ : ‎ Oxford University Press; 1st edition (August 5, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 496 pages
  • ISBN-10 ‏ : ‎ 0190215070
  • ISBN-13 ‏ : ‎ 978-0190215071
  • Item Weight ‏ : ‎ 1.7 pounds
  • Dimensions ‏ : ‎ 9.1 x 7.4 x 0.8 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 15 ratings

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Top reviews from the United States

  • anon
    5.0 out of 5 stars Good
    Reviewed in the United States on April 15, 2021
    Verified Purchase
    Needed this for class and did not want to buy my own copy.. rented was not brand new, but very minimal use. Perfect for my class
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