Marketing for Hospitality and Tourism (7th Edition)

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

• Hospitality Financial Managment
• Foundations of Lodging Management (2nd Edition)
• Introduction to Hospitality (7th Edition)
• Hotel Operations Management (3rd Edition)
• Meetings, Expositions, Events, and Conventions: An Introduction to the Industry (5th Edition) (What's New in Culinary & Hospitality)
• Revenue Management for the Hospitality Industry
• Hospitality Industry Managerial Accounting
• Supervision in the Hospitality Industry
• Hotel, Restaurant, and Travel Law, 7th Edition
• Managing Hospitality Organizations: Achieving Excellence in the Guest Experience