|
Product Description
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971.A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
Also available with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Customers Who Bought This Item Also Bought
- Consumer Behavior: Building Marketing Strategy
- Public Relations: Strategies and Tactics (11th Edition)
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Framework for Marketing Management (6th Edition)
- Marketing Strategy, Text and Cases
- Consumer Behavior (11th Edition)
- Marketing Research (8th Edition)
- Consumer Behavior: Buying, Having, and Being (11th Edition)
- Ethics in Journalism, 6th Edition
- Global Marketing (8th Edition)
*If this is not the "Integrated Advertising, Promotion, and Marketing Communications (7th Edition)" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 24, 2024 10:46 +08.