|
Product Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Customers Who Bought This Item Also Bought
- The Great Mental Models, Volume 2: Physics, Chemistry and Biology
- The Business of Healthcare Innovation, 2nd Edition
- Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization (Leadership for the Common Good)
- Organization Change: Theory and Practice
- HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
- Forgotten Ways: Reactivating Apostolic Movements
- Translating the Message: The Missionary Impact on Culture (Revised, Expanded) (American Society of Missiology)
- To Change the World: The Irony, Tragedy, and Possibility of Christianity in the Late Modern World
- Crossing the Chasm, 3rd Edition (Collins Business Essentials)
- Change the World : How Ordinary People Can Achieve Extraordinary Results
*If this is not the "Diffusion of Innovations, 5th Edition" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 1, 2024 20:39 +08.