|
|
Product Description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.
Customers Who Bought This Item Also Bought
- Stumbling on Happiness
- Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Thinking, Fast and Slow
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
- Redirect: Changing the Stories We Live By
- Influence: The Psychology of Persuasion (Collins Business Essentials)
- The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
- Priceless: The Myth of Fair Value (and How to Take Advantage of It)
- The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good
- The Paradox of Choice: Why More Is Less, Revised Edition
*If this is not the "The Art of Choosing" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Sep 11, 2024 00:13 +08.
