Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - medicalbooks.filipinodoctors.org

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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy

Brand: Dominik Kosorin
Manufacturer: Kosorin Dominik
ISBN 8090713807
EAN: 9788090713802
Category: Paperback (Advertising)
List Price: $19.99
Price: $18.77  (Customer Reviews)
You Save: $1.22 (6%)
Dimension: 7.81 x 5.06 x 0.43 inches
Shipping Wt: 0.42 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

From the author of "Introduction to Programmatic Advertising."

This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.


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