|
Product Description
From the author of "Introduction to Programmatic Advertising."
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
Customers Who Bought This Item Also Bought
- Introduction to Programmatic Advertising
- Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
- Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
- Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
- Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
- The Complete Guide to Facebook Advertising
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
- Hands-On Data Science for Marketing: Improve your marketing strategies with machine learning using Python and R
*If this is not the "Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 22, 2024 18:54 +08.