Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World - medicalbooks.filipinodoctors.org

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Media: From Chaos to Clarity: Five Global Truths That Make Sense of a Messy Media World
Brand: Marketing Democracy, Limited
Manufacturer: Marketing Democracy, Limited, The
ISBN 0983466238
EAN: 9780983466239
Category: #2091634 in Paperback (Advertising)
List Price: $19.95
Price: $11.95  (Customer Reviews)
You Save: $8.00 (40%)
Dimension: 8.50 x 5.50 x 0.33 inches
Shipping Wt: 0.39 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.

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