Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive t - medicalbooks.filipinodoctors.org

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Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive t

Brand: Brand: Emerson n Church Publishers
Manufacturer: Emerson & Church
ISBN 1889102342
EAN: 9781889102344
Category: Paperback (Marketing)
List Price: $24.95
Price: $19.00  (Customer Reviews)
You Save: $5.95 (24%)
Dimension: 8.75 x 6.00 x 0.50 inches
Shipping Wt: 0.68 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support. As Tom Ahern, America's premier fundraising writer, makes clear, a case isn't some fancy argument you only develop for capital campaigns, when you're chasing millions. Successful donor newsletters, websites, annual reports, donor acquisition programs, email, direct mail, advertising, planned giving programs, and, yes, capital campaigns, too all have one thing in common: behind each stands a well-reasoned, emotionally satisfying case for support. Donors are sure to have questions. Your case gives you great answers. Complements Ahern's acclaimed book, How to Write Fundraising Materials that Raise More Money.

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