|
Product Description
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.Following the success of his #1 bestselling book, "How to Launch a Brand," acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. "Bigger Than This" challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.
In "Bigger Than This," Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up," he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
Customers Who Bought This Item Also Bought
- How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
- How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Creative Strategy and the Business of Design
- Zag: The Number One Strategy of High-Performance Brands
- The Win Without Pitching Manifesto
- All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
- Scramble: How agile strategy can build epic brands in record time
- Identity Designed: The Definitive Guide to Visual Branding
*If this is not the "Bigger Than This: How to turn any venture into an admired brand" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 7, 2024 06:37 +08.