Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin - medicalbooks.filipinodoctors.org

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Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
Brand: Wiley-Interscience
Manufacturer: Capstone
ISBN 1841127698
EAN: 9781841127699
Category: Paperback (Marketing)
List Price: $19.95
Price: $13.02  (Customer Reviews)
You Save: $6.93 (35%)
Dimension: 8.52 x 5.43 x 0.56 inches
Shipping Wt: 0.46 pounds
Availability: In stock. Usually ships within 3 to 4 days.
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Product Description

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

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