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Strategic Marketing

Brand: Good Dog Publishing
ISBN 099054270X
EAN: 9780990542704
Category: Paperback (Marketing)
List Price: $59.99
Price: $36.65  (Customer Reviews)
You Save: $23.34 (39%)
Dimension: 10.00 x 8.00 x 0.93 inches
Shipping Wt: 1.79 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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