|
Product Description
2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.
Customers Who Bought This Item Also Bought
- Scientific Advertising
- How to Write a Good Advertisement: A Short Course in Copywriting
- The Boron Letters
- The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
- Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
- Ogilvy on Advertising
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- The 16-Word Sales LetterTM: A proven method of writing multi-million-dollar copy faster than you ever thought possible
- The Copywriter's Handbook, Third Edition
- The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
*If this is not the "The Robert Collier Letter Book: Fifth Edition" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 22, 2024 19:21 +08.