A Designer's Research Manual, 2nd edition, Updated and Expanded: Succeed in design by knowing your c

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
 
A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

• Over 25 proven research strategies and tactics
• Added content about planning research, analyzing results, and integrating research into the design process
• Suggestions for scaling research for any project, timeline, or budget
• All new in-depth case studies from industry leaders, outlining strategy and impact
• Updated images, illustrations, and visualizations
• Quick Tips for rapid integration of research concepts into your practice

• Making and Breaking the Grid, Second Edition, Updated and Expanded: A Graphic Design Layout Workshop
• Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
• Graphic Design Thinking: Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies) (Design Briefs)
• Convivial Toolbox: Generative Research for the Front End of Design
• Design Is Storytelling
• Interviewing Users: How to Uncover Compelling Insights
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students
• The Graphic Design Idea Book: Inspiration from 50 Masters
• The User Experience Team of One: A Research and Design Survival Guide