Package Design Workbook: The Art and Science of Successful Packaging

The Art and Science of Successful Packaging

This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.

• Structural Packaging: Design your own Boxes and 3D Forms (Paper engineering for designers and students)
• The Package Design Book (Bibliotheca Universalis) (Multilingual Edition)
• The Wayfinding Handbook: Information Design for Public Places
• The Package Design Book 5 (VARIA)
• Best Practices for Graphic Designers, Packaging: An essential guide for implementing effective package design solutions
• The Package Design Book 4 (VARIA) (Multilingual Edition)
• Creative Workshop: 80 Challenges to Sharpen Your Design Skills
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• Cut and Fold Techniques for Pop-Up Designs
• Packaging Design: Successful Product Branding From Concept to Shelf