UX Research: Practical Techniques for Designing Better Products

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner.

This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned.

• Learn what it takes to ask good research questions
• Know when to use quantitative and qualitative research methods
• Explore the logistics and details of coordinating a research session
• Use softer skills to make research seem natural to participants
• Learn tools and approaches to uncover meaning in your raw data
• Communicate your findings with a framework and structure

• Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
• User Story Mapping: Discover the Whole Story, Build the Right Product
• The User Experience Team of One: A Research and Design Survival Guide
• UX Strategy: How to Devise Innovative Digital Products that People Want
• Lean UX: Designing Great Products with Agile Teams
• Interviewing Users: How to Uncover Compelling Insights
• Articulating Design Decisions: Communicate with Stakeholders, Keep Your Sanity, and Deliver the Best User Experience
• Information Architecture: For the Web and Beyond
• UX Methods: A Quick Guide to User Experience Research Methods
• Think Like a UX Researcher