|
|
Product Description
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective.The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data.
Customers Who Bought This Item Also Bought
- Contemporary Strategy Analysis: Text and Cases Edition
- Made to Stick: Why Some Ideas Survive and Others Die
- The 8th Habit: From Effectiveness to Greatness
- Meeting the Ethical Challenges of Leadership: Casting Light or Shadow
- The Literature Review: Six Steps to Success
- Global Business Today
- Research Methodology: A Step-by-Step Guide for Beginners
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Organizational Ethics: A Practical Approach
- The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators
*If this is not the "Designing and Managing a Research Project: A Business Student′s Guide" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 7, 2024 20:48 +08.
