Product Description
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Customers Who Bought This Item Also Bought
*If this is not the "
Integrated Marketing Communication: Creative Strategy from Idea to Implementation" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Dec 25, 2024 00:01 +08.