Social Media: How to Engage, Share, and Connect - medicalbooks.filipinodoctors.org

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Social Media: How to Engage, Share, and Connect

Brand: Rowman & Littlefield Publishers
ISBN 1538110792
EAN: 9781538110799
Category: Paperback (Multilevel)
List Price: $39.00
Price: $5.00  (Customer Reviews)
You Save: $34.00 (87%)
Dimension: 9.98 x 7.03 x 0.63 inches
Shipping Wt: 3.14 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:

– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals

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