|
|
Product Description
Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;
– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;
– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
– real-world examples of successful social media campaigns.
This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Customers Who Bought This Item Also Bought
- Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
- Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
- Socialnomics: How Social Media Transforms the Way We Live and Do Business
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
- Cases in Public Relations Strategy
- Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
- The Associated Press Stylebook 2019: and Briefing on Media Law
- Social Media and Public Relations: Eight New Practices for the PR Professional
- Global Marketing and Advertising: Understanding Cultural Paradoxes
- Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
*If this is not the "Social Media: How to Engage, Share, and Connect" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jul 21, 2025 22:05 +08.
