Powering Content: Building a Nonstop Content Marketing Machine

Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.

Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:

• Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone
• Content creation: craft an engaging experience with content formats and copywriting formulas and templates
• Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns

• Practical Content Strategy & Marketing: The Content Strategy & Marketing Course Guidebook
• Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
• Integrated Marketing Communications: Putting It Together & Making It Work
• Brand Now: How to Stand Out in a Crowded, Distracted World
• The Best Damn Web Marketing Checklist, Period! 2.0
• The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
• Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
• Exactly What to Say: The Magic Words for Influence and Impact
• Building a Story Brand: Clarify Your Message So Customers Will Listen paperback Donald Miller [Paperback] [Jan 01, 2018] Miller Donald
• Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit