Ethics of Big Data: Balancing Risk And Innovation

What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices.

Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders.

• Review your data-handling practices and examine whether they reflect core organizational values
• Express coherent and consistent positions on your organization’s use of big data
• Define tactical plans to close gaps between values and practices—and discover how to maintain alignment as conditions change over time
• Maintain a balance between the benefits of innovation and the risks of unintended consequences

• Computer Ethics and Professional Responsibility
• Business Intelligence Strategy and Big Data Analytics: A General Management Perspective
• Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses
• The Essential Guide to Doing Your Research Project
• Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
• The Literature Review: Six Steps to Success
• Big Data: A Revolution That Will Transform How We Live, Work, and Think
• Computer Ethics (4th Edition)
• An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics)
• Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy