|
|
Product Description
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.
With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.
Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Customers Who Bought This Item Also Bought
- Media, Home and Family
- Netnography: Doing Ethnographic Research Online
- Qualitative Research Methods for Media Studies
- Ethnography for the Internet: Embedded, Embodied and Everyday
- The Discovery of Grounded Theory: Strategies for Qualitative Research
- Digital Ethnography: Principles and Practice
- A History of Anthropological Theory, Fifth Edition
- The Coding Manual for Qualitative Researchers Third Edition
- Ethnography and Virtual Worlds: A Handbook of Method
- Qualitative Consumer and Marketing Research
*If this is not the "Netnography: Redefined" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 19, 2024 11:04 +08.
