Basic and Advanced Focus Groups

Product Description

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices.

Customers Who Bought This Item Also Bought

*If this is not the "Basic and Advanced Focus Groups" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Dec 21, 2024 06:51 +08.