M: Advertising - medicalbooks.filipinodoctors.org

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M: Advertising

Brand: McGraw-Hill Education
Manufacturer: McGraw Hill
ISBN 1259815943
EAN: 9781259815942
Category: Paperback (Advertising)
List Price: $113.60
Price: $53.17  (Customer Reviews)
You Save: $60.43 (53%)
Dimension: 10.80 x 9.10 x 0.59 inches
Shipping Wt: 1.94 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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  • NO ACCESS CODE. TEXTBOOK ONLY.

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