|
Product Description
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.
Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you’ll learn about smart brands on the other side of the world, the next you’ll be inspired to take off on your own adventure. LeFevre guides you through today’s complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.
Customers Who Bought This Item Also Bought
- The Choice Factory: 25 behavioural biases that influence what we buy
- Delusions of Brandeur
- Storytelling with Data: A Data Visualization Guide for Business Professionals
- Under Think It
- Talking to Humans: Success starts with understanding your customers
- Mass Media Research: An Introduction
- The Content Trap: A Strategist's Guide to Digital Change
- Paid Attention: Innovative Advertising for a Digital World
- Advertising Media Planning
- Friction: Passion Brands in the Age of Disruption
*If this is not the "Brain Surfing: The Top Marketing Strategy Minds in the World" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 1, 2024 22:23 +08.