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Strategic Management of Technological Innovation (Irwin Management)

Brand: McGraw-Hill Education
Manufacturer: McGraw Hill
ISBN 9781259539060
MPN: 77 Illustrations, unspecified
Category: Paperback (Management)
List Price: $170.40
Price: $104.78  (Customer Reviews)
You Save: $65.62 (39%)
Dimension: 9.10 x 7.80 x 0.52 inches
Shipping Wt: 1.12 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Analyze. Formulate. Implement.

Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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