|
Product Description
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book provides insight into AdWords' functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials, which readers can immediately use on their own PPC campaigns.The third edition features more than 200 pages of new material, endless smaller updates, and has been completely revised to cover all the changes to Google's system, including changes to the campaign structure, bid modifiers, new quality score analysis techniques, and the latest ad extension updates.
Expert author and speaker, Brad Geddes, gives advanced insight, direction, and strategies for every aspect of using AdWords to create and manage a successful pay-per-click marketing campaign, and also shows you the best tools and techniques for keyword research, including negative keywords. In addition you'll:
- Discover how to craft winning ads
- Explore advanced PPC campaign optimization techniques Learn how to increase your quality scores
- Explore the intricacies of the Display Network and remarketing
- Learn how to use the AdWords Editor to easily scale your account by creating thousands of keywords and ads
- Utilize advanced bidding strategies
- Understand how to best organize and manage an AdWords account
- Learn how to successfully test everything from landing pages to ads
Customers Who Bought This Item Also Bought
- Advanced Web Metrics with Google Analytics
- Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series)
- SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
- The Complete Guide to Facebook Advertising
- Google Analytics Breakthrough: From Zero to Business Impact
- SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2020 Edition)
- Ogilvy on Advertising
- 3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
- The Art of SEO: Mastering Search Engine Optimization
*If this is not the "Advanced Google AdWords, 3rd Edition" product you were looking for, you can check the other results by clicking this link. Details were last updated on Sep 20, 2024 21:35 +08.