|
|
Product Description
A proven approach to revenue-generating marketing and client developmentProfessional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.
- The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews
- Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services
- Will be widely promoted via multiple online routes and direct mail marketing
Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Art's Principles: 50 years of hard-learned lessons in building a world-class professional services firm
- Rain Making: Attract New Clients No Matter What Your Field
- Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
- Managing The Professional Service Firm
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
- The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom
- The Trusted Advisor
- Process Consultation: Its Role in Organization Development, Volume 1 (Prentice Hall Organizational Development Series) (2nd Edition)
- Process Consultation Revisited: Building the Helping Relationship (Prentice Hall Organizational Development Series)
- The Appreciative Inquiry Handbook: For Leaders of Change
*If this is not the "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation E" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Jun 20, 2024 17:18 +08.
