Marketing: The Core - medicalbooks.filipinodoctors.org

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Marketing: The Core

Brand: McGraw-Hill Education
Manufacturer: McGraw Hill
ISBN 1260711455
EAN: 9781260711455
Category: Hardcover (Marketing)
List Price: $229.00
Price: $77.34  (Customer Reviews)
You Save: $151.66 (66%)
Dimension: 11.00 x 9.00 x 2.00 inches
Shipping Wt: 3.08 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors’ commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides,  alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect®, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

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