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Marketing Research Essentials

Brand: Wiley
ISBN 1118249321
EAN: 9781118249321
Category: #2274683 in Paperback (Research)
List Price: $120.95
Price: $8.98  (Customer Reviews)
You Save: $111.97 (93%)
Dimension: 9.90 x 7.70 x 0.80 inches
Shipping Wt: 1.80 pounds. FREE Shipping (Details)
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Product Description

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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