Product Description
BASIC MARKETING RESEARCH is written from a student's perspective by authors who have devoted countless hours working with undergraduate students, like you, on live research projects. For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition. You examine the two dominant approaches to gathering marketing information, learn how to merge these approaches and work with data from multiple sources. You review the information-gathering function from the perspectives of researchers who gather information and marketing managers who use it. This presentation is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style.
Customers Who Bought This Item Also Bought
- A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Marketing Management
- Consumer Behavior
- CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- Fundamentals of Financial Management
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Selling Today: Partnering to Create Value (14th Edition)
- International Marketing (Irwin Marketing)
*If this is not the "
Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Nov 13, 2024 09:41 +08.