|
|
Product Description
For undergraduate and graduate courses in marketing research.
An applied and practical marketing research text
With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
Customers Who Bought This Item Also Bought
- Essentials of MIS (12th Edition)
- Strategic Management: Creating Competitive Advantages
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
- Business Communication: Polishing Your Professional Presence (4th Edition) (What's New in Business Communication)
- A Complaint Free World: How to Stop Complaining and Start Enjoying the Life You Always Wanted
- Operations and Supply Chain Management
- A Gift of Fire: Social, Legal, and Ethical Issues for Computing Technology (5th Edition)
- Management: Leading & Collaborating in a Competitive World
- Consumer Behavior: Building Marketing Strategy
*If this is not the "Marketing Research: An Applied Orientation (7th Edition) (What's New in Marketing)" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 18, 2024 20:54 +08.
