|
|
Product Description
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. Visit customselect.wiley.com to get started.Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
- Consumer Behavior: Buying, Having, and Being (12th Edition)
- Marketing Management: A Strategic Decision-Making Approach
- Managerial Economics & Organizational Architecture, 6th Edition (Irwin Economics)
- Marketing Research (8th Edition)
- Consumer Behavior: Buying, Having, and Being (11th Edition)
- Marketing Strategy: A Decision-Focused Approach
- A Preface to Marketing Management
- The Marketing Plan Handbook, 5th Edition
- Marketing Plan Handbook (5th Edition)
*If this is not the "Marketing Mistakes and Successes" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Oct 29, 2024 21:56 +08.
