Commonsense Direct & Digital Marketing - medicalbooks.filipinodoctors.org

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Commonsense Direct & Digital Marketing

Brand: Kogan Page
ISBN 9780749447601
MPN: Illustrations
Category: Paperback (Advertising)
List Price: $49.99
Price: $29.33  (Customer Reviews)
You Save: $20.66 (41%)
Dimension: 9.69 x 7.48 x 0.91 inches
Shipping Wt: 2.11 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

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  • Used Book in Good Condition

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